Targeting the Intellectuals
PDF

Keywords

Lampung colonization
newspaper propaganda
press history
colonial migration
educated class
media discourse

How to Cite

Kurohman, M. T., Wargadalem, F. R., Pahlevi, M. R., & Fernanda, T. (2026). Targeting the Intellectuals: Advertising and Propaganda for the Lampung Colonization Program in Newspapers (1930–1941). Analisis Sejarah: Mencari Jalan Sejarah, 16(1), 63–74. https://doi.org/10.25077/jas.v16i1.169

Abstract

This study investigates the Dutch East Indies government's strategic promotion of “colonization”—a state-managed migration program aimed at relocating populations from densely populated Java to Lampung between 1930 and 1941. This era marks the third and peak phase of the program, characterized by both policy shifts and a significant surge in participation. Employing historical methods and archival discourse analysis, the research examines a corpus of newspapers published within this timeframe. Findings reveal a strategic alignment between colonial recruitment strategies and pro-migration narratives specifically designed to target the educated “intellectual” class. Unlike traditional methods, the government utilized sophisticated propaganda strategically embedded within news columns to project an appearance of objectivity and bypass the critical defenses of literate readers. This study contributes a nuanced perspective to the historiography of colonial migration and press history, illustrating how media discourse was engineered as a sophisticated recruitment tool during a period of global economic depression.

https://doi.org/10.25077/jas.v16i1.169
PDF

References

Alfian, I. (2016). Perang di Jalan Allah: Perang Aceh 1873-1912. Penerbit Ombak.

Boeke, J. H. (1934). The Effects of the Economic Crisis in Netherlands-India. Pacific Affairs, 7(1), 29. https://doi.org/10.2307/2750688

Dahlan, M. H. (2014). Perpindahan Penduduk dalam Tiga Masa: Kolonisasi, Kokuminggakari, dan Transmigrasi di Provinsi Lampung 1905-1979. Patanjala, 6(3), 335–348.

De Kolonisatie-film „Tanah Sabrang” Première ingeleid door edeleer Kuneman. (1939, February 1). (Newspaper) Bataviaasch Nieuwsblad.

Geertz, C. (2016). Involusi Pertanian: Proses Perubahan Ekologi di Indonesia. Komunitas Bambu.

Gottschalk, L. (1986). Mengerti Sejarah. UI Press.

Graaf, D., & Stibbe, D. G. (1918). Encyclopedie van Nederlandsch-Indie (Vol. 2). ’S Gravenhage: Martinus Nijhof.

Heeren, H. J. (1979). Transmigrasi di Indonesia (H. Daeng & W. Koen, Eds.). Gramedia.

Hendrikx, P. (2014). Het beloofde land aan de overkant Grootschalige overheidsgestuurde emigratie en kolonisatie van Java naar Lampong, 1932-1941. Utrecht University.

Hoffer, C. R. (1942). A Sociological Analysis of Propaganda. Social Forces, 20(4), 445–448. https://doi.org/10.2307/2570877

Kolonisatie Kaoem Terpeladjar. (1938b, August 27). (Newspaper) Berita Priangan.

Kolonisatie Oentoek Kaoem Pemoeda Terpeladjar (Intellectueelen). (1938, January 4). (Newspaper) Mata-Hari.

Lasswell, H. D. (1927). The Theory of Political Propaganda. American Political Science Review, 21(3), 627–631.

Levang, P. (2003). Ayo ke Tanah Sabrang: Transmigrasi di Indonesia. Kepustakaan Populer Gramedia (KPG).

Lindblad, J. T. (1989). Economic Aspects of the Dutch Expansion in Indonesia, 1870-1914. Modern Asian Studies, 23(1), 1–24. https://www.jstor.org/stable/312605

Locher-Scholten, E. (1994). Dutch Expansion in the Indonesian Archipelago around 1900 and the Imperialism Debate. Journal of Southeast Asian Studies, 25(1), 91–111. https://www.jstor.org/stable/20071619

Locher-Scholten, E. (2008). Kesultanan Sumatera dan Negara Kolonial Hubungan Jambi-Batavia (1830-1907) dan Bangkitnya Imperialisme Belanda. KITLV; Banana.

Pelzer, K. J. (1946). Tanah Sabrang and Java’s Population Problem. The Far Eastern Quarterly, 5(2), 132. https://doi.org/10.2307/2049738

Pelzer, K. J. (1948). Pioneer Settlement in the Asiatic Tropics: Studies in Land Utilization and Agricultural Colonization in Southeastern Asia. American Geographical Society.

Pemandengan Singkat Dalem Tanah-Tanah Kolonisatie di Lampong. (1939, April 11). (Newspaper) Mata-Hari.

Putra, P. (2021). Propaganda “Kolonisatie” of The Dutch Colonial Government: The Migration Program for The Population Out of Java in The Early 20th Century. 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021), 113–117.

Salmon, C. (1981). Literature in Malay by the Chinese of Indonesia: A Provisional Annotated Bibliography. Association Archipel, Paris.

Sepotong Tanah Djawa di Sumatera Selatan. (1938, February 16). (Newspaper) Mata-Hari.

Sepotong Tanah Djawa di Sumatra Selatan. (1938, February 15). (Newspaper) Sipatahoenan.

Setiawan, A. (2015). The Political and Economic Relationship of American-Dutch Colonial Administration in Southeast Asia: A Case Study of the Rivalry between Royal Dutch/Shell and Standard Oil in the Netherlands Indies (1907-1928) [PhD Thesis]. Jacobs University.

Sudarno. (2020). Migrasi Penduduk Residensi Kedu Tahun 1900-1911. Haluan Sastra Budaya, 4(2), 242–252.

Surjomihardjo, A., Adil, H., Atmakusumah, Lapian, A. B., Suryadinata, L., & Swanto, P. (2004). Beberapa Segi Perkembangan Sejarah Pers di Indonesia. Penerbit Buku Kompas.

Van Bergen, L. (2018). Uncertainty, Anxiety, Frugality: Dealing with Leprosy in the Dutch East Indies, 1816–1942. NUS Press.

Zwemer, S. M. (1923). The Native Press of the Dutch East Indies. The Muslim World, 13(1), 39–49. https://doi.org/10.1111/j.1478-1913.1923.tb01929.x

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright (c) 2026 M. Taofik Kurohman, Farida R. Wargadalem, M. Reza Pahlevi, Tyas Fernanda (Author)